Rodhiah, R., Inva Jaswita, D., Muhardi, M., R Oktini, D., & Aspiranti, T. (2026). Brand Engagement as A Key Factor In The Success of MEME Marketing In Generation Z. International Journal of Management Science and Application, 5(1), 123–134. https://doi.org/10.58291/ijmsa.v5i1.570