RODHIAH, Rodhiah; INVA JASWITA, Derizka; MUHARDI, Muhardi; R OKTINI, Dede; ASPIRANTI, Tasya. Brand Engagement as A Key Factor In The Success of MEME Marketing In Generation Z. International Journal of Management Science and Application, [S. l.], v. 5, n. 1, p. 123–134, 2026. DOI: 10.58291/ijmsa.v5i1.570. Disponível em: https://ejournal.sultanpublisher.com/ijmsa/article/view/570. Acesso em: 18 jun. 2026.