Rodhiah, Rodhiah, Derizka Inva Jaswita, Muhardi Muhardi, Dede R Oktini, and Tasya Aspiranti. “Brand Engagement As A Key Factor In The Success of MEME Marketing In Generation Z”. International Journal of Management Science and Application 5, no. 1 (June 8, 2026): 123–134. Accessed June 18, 2026. https://ejournal.sultanpublisher.com/ijmsa/article/view/570.