Analysis of E-commerce Growth in the Industrial Age 4.0 in Indonesia

: Trading transactions that were initially conventional began to change to the digital economy along with technological developments and the industrial era, which is starting to enter the 4.0 period. Scheme E-commerce transactions between buyers and sellers occur through a digital platform, assisted by courier services. Revolution Industry 4.0, where IoT, Big data and cloud will integrate every industrial activity. A SWOT analysis consisting of four components, namely Strengths, Weaknesses, Opportunities, and Threats, will outline the points and the growth of the world of E-commerce in the future industrial era 4.0, expected to open up new business opportunities for the younger generation in particular.


Introduction
Trade transactions have experienced a very rapid transition which was originally still manual, where the seller and buyers had to meet somewhere to do transactions, currently shifting to the use of E-commerce technology, or electronic commerce (Saridakis, Lai, Mohammed, & Hansen, 2018). Seller and Buyer do not have to meet in person but take advantage of an online platform for trade transactions or marketplaces. There is a system transformation trade that started from the barter system, developed into traditional markets, modern markets, and today entering the era of digital markets or E-commerce (Ho, Kauffman, & Liang, 2007).
The industry is currently entering the 4.0 era where it is changed to work processes that were initially still using human energy and mind in specific sectors began to be changed to automation and utilization of the Internet of Things (IoT) in all series of processes to produce an output (Guo, Jin, Zhao, Wang, & Zhao, 2022). Most opinions regarding the potential benefits of Industry 4.0 are speed improvements, production flexibility, customer service, and increased income. Realizing potential benefits will positively impact a country's economy (Ji, cloud-based data storage (Wang, Li, Lin, & Wei, 2023). This paper will explain the influence of the revolution of Industry 4.0 on the growth of E-commerce, especially in Indonesia, to analyze and analyze the extent of the impact of industry 4.0 on activities of digital trade (Gornostaeva, 2023). Researchers reviewed several related sources and journals that discuss E-commerce and industry 4.0. The machine learning method is expected to collect, analyze, elaborate and display data from related sources (Wan, Yang, & Teng, 2022). The e-commerce scheme can be described as follows:

Digital Commerce
A simple scheme of transactions in E-commerce is as follows.

Figure 1 E-commerce Transaction Scheme
Based on the process flow in figure 1, it can be explained that transaction order includes: 1. Buyer processes orders and payments through marketplace platforms 2. Marketplace forwards to the seller and delivers notification that there is a product order; 3. Seller receives notifications and processes products ordered by the Buyer 4. The seller sends the product ordered through the service expedition 5. The expeditionary party delivered products to respective destination addresses From the process, it appears that there are no meetings between sellers and buyers; all activities are done only through the marketplace application connected by an internet network (Taufik Hidayat, Sari, & Azzery). Besides some of The benefits of this E-commerce, there are also challenges or things to watch out for in activities of digital trade, such as: a. There is theft of user data b. Fraud, meaning products that have been ordered by the Buyer and not shipped c. Abuse of access rights d. Hacking or hacking. That is what the side is for network security needs improvement to protect privacy data from buyers and sellers.
Industrial Revolution and E-commerce Era 4.0 The development of the industrial world today has reached the 4 th stage, where an industrial activity will be carried out integrated through IoT-based technology devices, wireless, Big data, and collud as a means of storing data. Various opinions about the industrial revolution 4.0 mainly regarding speed improvement, flexibility production, customer service improvement, and increased revenue. Realization of potential benefits will positively impact a country's economy (Zheng, Zhang, & Song, 2022). In the future, all manufacturing activities from upstream to downstream will be automated by a system, monitored by sensors, and connected to an internet network. Data will be stored in the cloud. The industrial revolution 4.0 triggered storage technology data or cloud to grow continually, and the storage capacity required is even more significant because of data complexity. So is the case with E-commerce which requires data storage capacity as database products or catalogues displayed in the application marketplace. Various products can be sold only by uploading pictures and giving specifications. Service products can be offered through various online platforms (Chih-Yi & Bou-Wen, 2021).

Research Method SWOT analysis
To analyze analyze the growth of E-commerce in the era of Industry 4.0, researchers use SWOT Analysis (SWOT analysis). In general, SWOT analysis can be divided into two categories, namely internal factors and external factors (Elia, Giuffrida, Mariani, & Bresciani, 2021

SWOT Analysis Results
Analysis based on the SWOT method of the growth of E-commerce in the industrial era 4.0 can be explained as follows: Table 1 Result of SWOT Analysis

Strength
The growing eCommerce, especially in Indonesia, significantly impacted changing economic patterns in trade, which was previously conventional, and began to switch to the digital economy concept. E-commerce market, especially in Indonesian: • 51.8% internet penetration in Indonesia.
• 98.6% of internet users know that the Internet can be used to buy and sell.
• 63.5% of internet users have transacted online Weakness • Internet network connection sufficient; add a satellite palapa ring to expand connection area and maximize connection via fibre optic; • The government needs to make regulations on competition in the online industry so that it does not happen monopoly of one party; • Created complaint access in real-time so that consumers harmed or deceived by the seller can immediately find a solution. of user data, both buyers, sellers or related parties. One is using sensors that can be applied to the marketplace to identify product types and databases stored in the cloud.

Conclusions
The growth of E-Commerce in the industrial era 4.0 provides excellent benefits for the people in Indonesia because many new opportunities that arise and provide broad opportunities for the younger generation to develop potential and business ideas in the field of ICT supported by a vast internet network that has reached almost all regions in Indonesia. In addition, business opportunities can reach various parts of the world without distance and time constraints. Everyone can access it from anywhere as long as they are connected to the Internet. With the selected SWOT analysis, researchers can review and explore data related to E-commerce Growth in the industrial era 4.0, divided into four components Strengths, Weaknesses, Opportunities, and Threats.
Various questions from the elaboration of these components can be used as a reference that the E-commerce industry is experiencing a positive growth trend supported by the increasing development of technology in the industrial era 4.0. Things to watch out for from E-Commerce growth focus on user data security, privacy assurance, and ensuring no data theft can be exploited by irresponsible parties. From the government side also has to guarantee the