[1]
Rasyid , A. and Djakasaputra, A. 2024. The Influence of Discount Cuts and Buzz Marketing Strategies on Live Sales Through E-commerce on Impulsive Buying Behavior. International Journal of Management Science and Application. 3, 2 (Sep. 2024), 110–120. DOI:https://doi.org/10.58291/ijmsa.v3i2.298.