RASYID , A. .; DJAKASAPUTRA, A. The Influence of Discount Cuts and Buzz Marketing Strategies on Live Sales Through E-commerce on Impulsive Buying Behavior. International Journal of Management Science and Application, [S. l.], v. 3, n. 2, p. 110–120, 2024. DOI: 10.58291/ijmsa.v3i2.298. Disponível em: https://ejournal.sultanpublisher.com/index.php/ijmsa/article/view/298. Acesso em: 29 sep. 2024.