DJAKASAPUTRA, Arifin; NAWAWI, M.Tony. The Effect of Social Interaction, Social Media on Brand Equity and Purchase Intention of Starbucks Brand. International Journal of Management Science and Application, [S. l.], v. 4, n. 1, p. 81–93, 2025. DOI: 10.58291/ijmsa.v4i1.413. Disponível em: https://ejournal.sultanpublisher.com/index.php/ijmsa/article/view/413. Acesso em: 20 aug. 2025.