Pratidina Nasution , Siti Wardah, and Siti Ummi Arfah Nasution. “The Role of Utilitarian Value, Hedonic Value, and Emotional Value on Purchase Intention through Shopee Live”. International Journal of Management Science and Application 2, no. 1 (March 28, 2023): 53–66. Accessed October 18, 2024. https://ejournal.sultanpublisher.com/index.php/ijmsa/article/view/213.