International Journal of Management Science and Application

How Indomie Survived and Led in the Middle East

2023-08-29T17:56:16+07:00

The factors contributing to the thriving market penetration of the Indomie brand in the Middle Eastern instant noodle industry. Through an analysis of the brand's localization, affordability, adaptability to dietary needs, marketing, and distribution strategies, the abstract highlights the critical components of Indomie's triumph. The brand's ability to tailor flavors, packaging, and promotional efforts to align with Middle Eastern preferences has played a significant role in its widespread popularity. Moreover, the affordability and accessibility of Indomie products have positioned them as a favored choice across various consumer segments. The brand's recognition and response to dietary considerations, such as halal certification, further underscore its resonance with the regional market. The abstract underscores the insights that can be gleaned from Indomie's success story, particularly in effectively navigating diverse cultural and economic landscapes through strategic alignment and marketing acumen.

SWOT Analysis and QSPM Matrix in Chicken Egg Marketing in Banyuwangi

2024-02-04T13:32:56+07:00

The laying hen farming business is one of the contributors of protein food to the community but faces stiff competition in business. This research examines the external and internal factors of the laying hen cultivation business at PT. Supermama Farm. The research method is descriptive. The analysis tools are SWOT analysis and QSPM. The research results show that the total IFAS value is 3,238 and the EFAS value is 3,029. This condition is in quadrant I. The main strategy taken by the company is trying to maintain chicken performance so that the quality of the eggs is high, maintaining relationships with the social environment and customers (TAS 7.140), and guaranteeing product quality (7.082).

Comparison Analysis of Financial Performance and Financial Distress before and during the Covid-19 Pandemic

2024-06-01T19:33:56+07:00

The purpose study was to analyze a comparison of financial performance and financial distress before and during the Covid-19 pandemic in the Hotel, Restaurant, and Tourism sub-sector companies listed on the Indonesia Stock Exchange for the 2018-2021 period. In this study, a comparative descriptive method was used with a quantitative approach to test the impact of Covid-19 on financial performance and financial distress. The final sample of this study was 19 companies based on the elimination of the criteria that were only needed in this study. The proxies used to measure financial performance are profitability ratios (ROA, ROE, and NPM), while financial distress uses the Altman Z-Score model. Furthermore, these ratios were tested with a different test using the Wilcoxon sign rank test. The results showed that there were significant differences in the ratios of financial performance which included ROA, ROE, and NPM. Meanwhile, financial distress (Z-Score) also experienced significant differences between before and during the Covid-19 pandemic.

The Measuring Development Impact with the Social Return on Investment Approach Model

2024-07-15T23:24:16+07:00

Development has a strategic role in improving community welfare. Development covers the social, economic and environmental fields. Development can be called successful when it significantly impacts various stakeholders. This research uses the Social Return on Investment (SROI) approach model to describe impact measurement. This research uses qualitative methods with a descriptive approach and a literature study. The results of this research show that the impact of development can be measured using the SROI model. Based on the SROI model, measuring development impacts includes three dimensions: social, economic and environmental. Implementing impact measurement is a form of accountability and transparency in development. Therefore, to get an idea of the magnitude of the impact, development in various sectors needs to be measured using the SROI model. Government and non-government organizations can use the SROI model to measure the impact of development that will and has been carried out.

The Impact of Promotion, Product Quality, and Trust toward Online Impulsive Buying Decisions: The Mediating Role of Flow Experience

2024-08-05T23:53:17+07:00

Online purchasing has experienced significant growth, with approximately 40 percent of total online purchases classified as impulsive. However, there is a gap between the potential rise in online purchases and the proportion of impulsive purchases, which remains at 40 percent. To address this gap and boost short-term sales for producers, this study aims to evaluate the impact of promotion, product quality, and trust on online impulsive buying decisions, considering the role of flow experience as an intervening variable. The research employs a descriptive quantitative method, collecting data through questionnaires using a Likert scale. The study was conducted in the D.K.I Jakarta area, involving 246 respondents. Data analysis was performed using path analysis to examine the relationships between the independent variables (promotion, product quality, and trust), the intervening variable (flow experience), and the dependent variable (online impulsive buying decisions). The findings reveal that promotion has a positive and significant influence on online impulsive buying decisions. Moreover, promotion significantly impacts flow experience, which in turn mediates the effect of promotion on online impulsive buying decisions. On the contrary, product quality and trust do not significantly affect either online impulsive buying decisions or flow experience. This suggests that promotional activities are crucial for enhancing impulsive purchases online, while product quality and trust play a lesser role in this context.