International Journal of Management Science and Application

How Indomie Survived and Led in the Middle East

Amarudin Daulay — 2024-02-06

The factors contributing to the thriving market penetration of the Indomie brand in the Middle Eastern instant noodle industry. Through an analysis of the brand's localization, affordability, adaptability to dietary needs, marketing, and distribution strategies, the abstract highlights the critical components of Indomie's triumph. The brand's ability to tailor flavors, packaging, and promotional efforts to align with Middle Eastern preferences has played a significant role in its widespread popularity. Moreover, the affordability and accessibility of Indomie products have positioned them as a favored choice across various consumer segments. The brand's recognition and response to dietary considerations, such as halal certification, further underscore its resonance with the regional market. The abstract underscores the insights that can be gleaned from Indomie's success story, particularly in effectively navigating diverse cultural and economic landscapes through strategic alignment and marketing acumen.

SWOT Analysis and QSPM Matrix in Chicken Egg Marketing in Banyuwangi

Imam Ramadani Nugroho — 2024-02-09

The laying hen farming business is one of the contributors of protein food to the community but faces stiff competition in business. This research examines the external and internal factors of the laying hen cultivation business at PT. Supermama Farm. The research method is descriptive. The analysis tools are SWOT analysis and QSPM. The research results show that the total IFAS value is 3,238 and the EFAS value is 3,029. This condition is in quadrant I. The main strategy taken by the company is trying to maintain chicken performance so that the quality of the eggs is high, maintaining relationships with the social environment and customers (TAS 7.140), and guaranteeing product quality (7.082).

Comparison Analysis of Financial Performance and Financial Distress before and during the Covid-19 Pandemic

Irma Citarayani — 2024-06-04

The purpose study was to analyze a comparison of financial performance and financial distress before and during the Covid-19 pandemic in the Hotel, Restaurant, and Tourism sub-sector companies listed on the Indonesia Stock Exchange for the 2018-2021 period. In this study, a comparative descriptive method was used with a quantitative approach to test the impact of Covid-19 on financial performance and financial distress. The final sample of this study was 19 companies based on the elimination of the criteria that were only needed in this study. The proxies used to measure financial performance are profitability ratios (ROA, ROE, and NPM), while financial distress uses the Altman Z-Score model. Furthermore, these ratios were tested with a different test using the Wilcoxon sign rank test. The results showed that there were significant differences in the ratios of financial performance which included ROA, ROE, and NPM. Meanwhile, financial distress (Z-Score) also experienced significant differences between before and during the Covid-19 pandemic.

The Measuring Development Impact with the Social Return on Investment Approach Model

Efri Syamsul Bahri — 2024-07-16

Development has a strategic role in improving community welfare. Development covers the social, economic and environmental fields. Development can be called successful when it significantly impacts various stakeholders. This research uses the Social Return on Investment (SROI) approach model to describe impact measurement. This research uses qualitative methods with a descriptive approach and a literature study. The results of this research show that the impact of development can be measured using the SROI model. Based on the SROI model, measuring development impacts includes three dimensions: social, economic and environmental. Implementing impact measurement is a form of accountability and transparency in development. Therefore, to get an idea of the magnitude of the impact, development in various sectors needs to be measured using the SROI model. Government and non-government organizations can use the SROI model to measure the impact of development that will and has been carried out.

The Impact of Promotion, Product Quality, and Trust toward Online Impulsive Buying Decisions: The Mediating Role of Flow Experience

Mutia Nurlaili — 2024-08-15

Online purchasing has experienced significant growth, with approximately 40 percent of total online purchases classified as impulsive. However, there is a gap between the potential rise in online purchases and the proportion of impulsive purchases, which remains at 40 percent. To address this gap and boost short-term sales for producers, this study aims to evaluate the impact of promotion, product quality, and trust on online impulsive buying decisions, considering the role of flow experience as an intervening variable. The research employs a descriptive quantitative method, collecting data through questionnaires using a Likert scale. The study was conducted in the D.K.I Jakarta area, involving 246 respondents. Data analysis was performed using path analysis to examine the relationships between the independent variables (promotion, product quality, and trust), the intervening variable (flow experience), and the dependent variable (online impulsive buying decisions). The findings reveal that promotion has a positive and significant influence on online impulsive buying decisions. Moreover, promotion significantly impacts flow experience, which in turn mediates the effect of promotion on online impulsive buying decisions. On the contrary, product quality and trust do not significantly affect either online impulsive buying decisions or flow experience. This suggests that promotional activities are crucial for enhancing impulsive purchases online, while product quality and trust play a lesser role in this context.

The Influence of Social Media Marketing and Brand Awareness on Purchase Decisions for Make Over Beauty Products

Salma Aulia Nur Rahman — 2024-09-25

The purpose of this research is to determine whether or not Make Over beauty product sales are affected by social media marketing and consumer familiarity with the brand. Using a purposive sample methodology, 59 Gen Z respondents who had bought Make Over items were surveyed using Google Forms. Validity, reliability, multiple linear regression, t-test, F-test, and classical assumption test are some of the statistical tests used in this research, all conducted using SPSS 26. The findings demonstrated that compared to brand awareness, social media marketing significantly affects purchase choices. This finding is derived from the fact that brand awareness has a significant value of 0.112, which is higher than 0.05, and social media marketing has a significant value of 0.045, which is lower than 0.05. The significance of social media marketing tactics in the regional cosmetics sector is further explored in this research. If future studies want to get to the bottom of what factors influence consumers' choices to buy, they should use a bigger and more varied sample, according to this study's recommendations.

The influence of Behavior, Attitude, and Entrepreneurial education on Entrepreneurial Interest among Students in West Jakarta

Rodhiah Rodhiah — 2024-09-12

Interest in entrepreneurship is an individual choice due to their courage to take risks in building, developing, and facing challenges in business. This research examines the influence of behaviour, attitudes, and entrepreneurship education on entrepreneurial interest among students. Related to several previous studies, various internal and external factors that influence an individual's entrepreneurial intention have been identified. Internal factors may include an individual's attitudes and behaviours, while external factors encompass the entrepreneurial education that a person receives. The respondents in this study are fifth-semester students in West Jakarta, specifically from the Faculty of Economics and Business. The sampling technique is purposive sampling. The data collection used is a survey accompanied by an open-ended questionnaire as the instrument. The distribution of the questionnaire can be conducted both online and offline—with a quantitative descriptive analysis technique using regression analysis and Partial Least Square (PLS) program analysis version 3.00. The results indicate that behavioural control has a negative and insignificant effect on entrepreneurial interest. Attitude has a positive but not significant influence on interest in entrepreneurship. Entrepreneurship education has a positive and significant impact on entrepreneurial interest among students.

The Role of Social Media in Building Trust, Creativity, and Satisfaction for Millennial Entrepreneurs

Arifin Djakasaputra — 2024-09-15

This research aims to investigate the role of social media in enhancing trust, self-perceived creativity, and satisfaction among millennial entrepreneurs. In general, the data was collected through sampling from mineral entrepreneurs in Jakarta. Where data collection is done by distributing questionnaires. The data was analysed using partial least squares structural equation modelling. Finally, the research results show that social media marketing activities have a positive and significant impact on trust, social media marketing activities have a positive but not significant effect on self-perceived creativity, trust has a positive but not significant impact on self-perceived creativity, and trust has a negative and significant impact on entrepreneurial satisfaction. This research can contribute to marketing experts and millennial entrepreneurs in enhancing the quality of advertising information and the credibility of social media used to support creativity, trust, and satisfaction. Furthermore, marketing experts and millennial entrepreneurs with online-based communities should optimize their marketing activities on social media.

The Influence of Discount Cuts and Buzz Marketing Strategies on Live Sales Through E-commerce on Impulsive Buying Behavior

Ardiansyah Rasyid — 2024-09-18

The level of internet usage in Indonesia is considered very high, encouraging the community to continuously adapt to using technology as a medium for business creation. The utilization of technology in the business field requires business actors to enhance creativity and strategies to influence and attract consumer purchasing interest. This research will explain the influence of discounts and buzz marketing strategies on live sales through e-commerce on impulsive buying behavior, with respondents aged 15-29 who reside in Jakarta. The technique used in the research for sample selection is non-probability sampling with purposive sampling. Data collection in this research was conducted by distributing questionnaires. The research analysis technique used is Smart PLS. Ultimately, the results of this study show that discounts on live sales through e-commerce have a positive but insignificant effect on impulsive buying behavior. Meanwhile, buzz marketing in live sales through e-commerce has a significant positive effect on impulsive buying behavior.