Vol. 3 No. 2 (2024): ijmsa

View Vol. 3 No. 2 (2024): ijmsa

Volume 3 Number 2 September 2024

DOI: https://doi.org/10.58291/ijmsa.v3i2

Published: 2024-01-18

Articles

The impact of self-efficacy, entrepreneurial motivation, and entrepreneurship education on interest in entrepreneurship

Reinaldi William, Rodhiah Rodhiah

132-145

Abstract viewed: 308 PDF downloaded: 282

DOI : 10.58291/ijmsa.v3i2.327
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How Indomie Survived and Led in the Middle East

Amarudin Daulay

1-10

Abstract viewed: 1008 PDF downloaded: 1814

DOI : 10.58291/ijmsa.v3i2.133
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The Role of Social Media in Building Trust, Creativity, and Satisfaction for Millennial Entrepreneurs

Arifin Djakasaputra, M. Tony Nawawi

98-109

Abstract viewed: 327 PDF downloaded: 192

DOI : 10.58291/ijmsa.v3i2.297
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The Influence of Social Media Marketing and Brand Awareness on Purchase Decisions for Make Over Beauty Products

Salma Aulia Nur Rahman, Agus Aribowo

121-131

Abstract viewed: 1353 PDF downloaded: 1008

DOI : 10.58291/ijmsa.v3i2.291
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The Measuring Development Impact with the Social Return on Investment Approach Model

Efri Syamsul Bahri, Hendro Wibowo, Achmad Ichsan Nusapati

40-53

Abstract viewed: 436 PDF downloaded: 473

DOI : 10.58291/ijmsa.v3i2.264
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Determinants Of Entrepreneurial Intention in Student's Universities in West Jakarta

Nur Hidayah, Rodhiah Rodhiah

146-156

Abstract viewed: 199 PDF downloaded: 149

DOI : 10.58291/ijmsa.v3i2.328
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SWOT Analysis and QSPM Matrix in Chicken Egg Marketing in Banyuwangi A Case study of PT Supermama Farm Banyuwangi

Imam Ramadani Nugroho , Sefri Ton, Ninik Sri Rahayu Wilujeng

11-20

Abstract viewed: 559 PDF downloaded: 638

DOI : 10.58291/ijmsa.v3i2.204
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The Influence of Discount Cuts and Buzz Marketing Strategies on Live Sales Through E-commerce on Impulsive Buying Behavior

Ardiansyah Rasyid , Arifin Djakasaputra

110-120

Abstract viewed: 597 PDF downloaded: 299

DOI : 10.58291/ijmsa.v3i2.298
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The influence of Behavior, Attitude, and Entrepreneurial education on Entrepreneurial Interest among Students in West Jakarta

Rodhiah Rodhiah, Nur Hidayah

84-97

Abstract viewed: 316 PDF downloaded: 142

DOI : 10.58291/ijmsa.v3i2.295
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The Impact of Promotion, Product Quality, and Trust toward Online Impulsive Buying Decisions: The Mediating Role of Flow Experience

Mutia Nurlaili, Ririn Wulandari

54-83

Abstract viewed: 1188 PDF downloaded: 1119

DOI : 10.58291/ijmsa.v3i2.282
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Factors Influencing Purchase Intention for PIK House Properties in Jakarta

Billy Taniago, Rodhiah Rodhiah

157-167

Abstract viewed: 193 PDF downloaded: 172

DOI : 10.58291/ijmsa.v3i2.329
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Comparison Analysis of Financial Performance and Financial Distress before and during the Covid-19 Pandemic

Irma Citarayani, Melani Quintania, Arini Dwi Apriani

21-39

Abstract viewed: 414 PDF downloaded: 433

DOI : 10.58291/ijmsa.v3i2.237
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