Abstract

The implementation of digital systems in public administration has become increasingly important in improving the effectiveness, transparency, and accountability of public service delivery. In the agricultural sector, digitalization is expected to support more accurate and efficient distribution of subsidized fertilizers to eligible farmers. This study aims to analyze the effect of i-PUBERS implementation on the effectiveness of subsidized fertilizer distribution at the Agricultural Office of Cirebon Regency, with a focus on the Agricultural Extension Center in Sedong District. This study employs a quantitative approach to examine the relationship between the implementation of i-PUBERS as the independent variable and the effectiveness of subsidized fertilizer distribution as the dependent variable. Data were collected from relevant respondents and analyzed using descriptive and inferential statistical techniques to determine the effect of the system implementation on distribution effectiveness. The results indicate that the implementation of i-PUBERS contributes to the effectiveness of subsidized fertilizer distribution, particularly in supporting administrative processes, data management, monitoring, and distribution accuracy. The findings suggest that strengthening digital system implementation, user capacity, data accuracy, and institutional coordination is important to optimize the distribution of subsidized fertilizers. This study provides empirical evidence on the role of digitalization in improving agricultural public services and offers practical implications for strengthening technology-based fertilizer distribution governance.