Vol. 3 No. 2 (2024): ijmsa

View Vol. 3 No. 2 (2024): ijmsa

Volume 3 Number 2 September 2024

DOI: https://doi.org/10.58291/ijmsa.v3i2

Published: 2024-01-18

Articles

How Indomie Survived and Led in the Middle East

Amarudin Daulay

1-10

Abstract viewed: 294 PDF downloaded: 360

DOI : 10.58291/ijmsa.v3i2.133
- PDF
SWOT Analysis and QSPM Matrix in Chicken Egg Marketing in Banyuwangi A Case study of PT Supermama Farm Banyuwangi

Imam Ramadani Nugroho , Sefri Ton, Ninik Sri Rahayu Wilujeng

11-20

Abstract viewed: 189 PDF downloaded: 240

DOI : 10.58291/ijmsa.v3i2.204
- PDF
Comparison Analysis of Financial Performance and Financial Distress before and during the Covid-19 Pandemic

Irma Citarayani, Melani Quintania, Arini Dwi Apriani

21-39

Abstract viewed: 140 PDF downloaded: 125

DOI : 10.58291/ijmsa.v3i2.237
- PDF
The Measuring Development Impact with the Social Return on Investment Approach Model

Efri Syamsul Bahri, Hendro Wibowo, Achmad Ichsan Nusapati

40-53

Abstract viewed: 145 PDF downloaded: 91

DOI : 10.58291/ijmsa.v3i2.264
- PDF
The Impact of Promotion, Product Quality, and Trust toward Online Impulsive Buying Decisions: The Mediating Role of Flow Experience

Mutia Nurlaili, Ririn Wulandari

54-83

Abstract viewed: 330 PDF downloaded: 322

DOI : 10.58291/ijmsa.v3i2.282
- PDF
The Influence of Social Media Marketing and Brand Awareness on Purchase Decisions for Make Over Beauty Products

Salma Aulia Nur Rahman, Agus Aribowo

121-131

Abstract viewed: 220 PDF downloaded: 134

DOI : 10.58291/ijmsa.v3i2.291
- PDF
The influence of Behavior, Attitude, and Entrepreneurial education on Entrepreneurial Interest among Students in West Jakarta

Rodhiah Rodhiah, Nur Hidayah

84-97

Abstract viewed: 74 PDF downloaded: 33

DOI : 10.58291/ijmsa.v3i2.295
- PDF
The Role of Social Media in Building Trust, Creativity, and Satisfaction for Millennial Entrepreneurs

Arifin Djakasaputra, M. Tony Nawawi

98-109

Abstract viewed: 89 PDF downloaded: 49

DOI : 10.58291/ijmsa.v3i2.297
- PDF
The Influence of Discount Cuts and Buzz Marketing Strategies on Live Sales Through E-commerce on Impulsive Buying Behavior

Ardiansyah Rasyid , Arifin Djakasaputra

110-120

Abstract viewed: 119 PDF downloaded: 84

DOI : 10.58291/ijmsa.v3i2.298
- PDF