Vol. 4 No. 1 (2025): IJMSA

View Vol. 4 No. 1 (2025): IJMSA

Volume 4 Number 1 March 2025 (In Progress)

DOI: https://doi.org/10.58291/ijmsa.v4i1

Published: 2025-03-01

Articles

The Influence of brand image, consumer perception, and E-WOM on purchase intentions for product X in DKI Jakarta

Richelle Valerie Tiofli, Rodhiah Rodhiah

1-10

Abstract viewed: 27 PDF downloaded: 20

DOI : 10.58291/ijmsa.v4i1.333
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The Influence of Celebrity Endorsement, Brand Image and Brand Equity on Purchase Intention of Adidas Shoes

Javier Goldin, Rodhiah Rodhiah

11-22

Abstract viewed: 32 PDF downloaded: 26

DOI : 10.58291/ijmsa.v4i1.334
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