Vol. 4 No. 1 (2025): IJMSA

View Vol. 4 No. 1 (2025): IJMSA

Volume 4 Number 1 March 2025

DOI: https://doi.org/10.58291/ijmsa.v4i1

Published: 2025-03-01

Articles

The Influence of brand image, consumer perception, and E-WOM on purchase intentions for product X in DKI Jakarta

Richelle Valerie Tiofli, Rodhiah Rodhiah

1-10

Abstract viewed: 199 PDF downloaded: 256

DOI : 10.58291/ijmsa.v4i1.333
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The Influence of Celebrity Endorsement, Brand Image and Brand Equity on Purchase Intention of Adidas Shoes

Javier Goldin, Rodhiah Rodhiah

11-22

Abstract viewed: 375 PDF downloaded: 1020

DOI : 10.58291/ijmsa.v4i1.334
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An Influence of Oil Prices and Inflation on Stock Price at Crude Oils Corp in 2012-2021

Andriyani Hapsari, Luthfia Nurul Khumaidah

23-34

Abstract viewed: 123 PDF downloaded: 89

DOI : 10.58291/ijmsa.v4i1.359
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The Influence of Lifestyle, Product Quality, and Social Media Marketing Promotion on Purchase Decisions at Lain Hati Coffee Café

Hukmu Adam Mulawarman , Ririn Wulandari

55-68

Abstract viewed: 64 PDF downloaded: 67

DOI : 10.58291/ijmsa.v4i1.360
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Factors Affecting The Performance of Indonesian Specialty Food SMEs in South Tangerang

Nur Hidayah, Rodhiah Rodhiah

69-80

Abstract viewed: 31 PDF downloaded: 13

DOI : 10.58291/ijmsa.v4i1.367
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Cyber Resilience to Digital Threats for Education Institutions 4.0

Budi Wibowo, Andrie Yuswanto, Taufik Hidayat, Nadim Ibrahim

35-45

Abstract viewed: 153 PDF downloaded: 63

DOI : 10.58291/ijmsa.v4i1.370
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Strategic Scheduling of a Live Migration Virtual Machine using Machine Learning: A Review

Taufik Hidayat, Parastoo Alaei Roozbahani

46-54

Abstract viewed: 69 PDF downloaded: 46

DOI : 10.58291/ijmsa.v4i1.387
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An Analysis of Capital and Pricing in Supporting Business Sustainability of Traditional Market Traders in Sudimampir, Banjarmasin

Hikmahwati Hikmahwati, Nabila Almaida, Naylia Nikmah

55-68

Abstract viewed: 19 PDF downloaded: 15

DOI : 10.58291/ijmsa.v4i1.402
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The Effect of Social Interaction, Social Media on Brand Equity and Purchase Intention of Starbucks Brand

Arifin Djakasaputra, M.Tony Nawawi

81-93

Abstract viewed: 12 PDF downloaded: 5

DOI : 10.58291/ijmsa.v4i1.413
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