The Role of Utilitarian Value, Hedonic Value, and Emotional Value on Purchase Intention through Shopee Live Siti Wardah Pratidina Nasution , Siti Ummi Arfah Nasution Page : 53-66 doi 10.58291/ijmsa.v2i1.213 Abstract View : 652 PDF Downloads : 1618 PDF
Analysis Of The Effects Of Attitude, Subjective Norms, and Perceived Behavioral Control On Consumer Purchase Intention Of Natural Gas For Vehicle With The Moderating Role Of Price Sensitivity Ahmad Zakky Burhan, Janfry Sihite Page : 1-10 doi 10.58291/ijmsa.v2i1.110 Abstract View : 669 PDF Downloads : 583 PDF
The Effect of Leverage, Profitability, Liquidity Ratio, and Inflation towards Financial Distress Everaldi Oktavian, Sarwo Edy Handoyo Page : 11-27 doi 10.58291/ijmsa.v2i1.111 Abstract View : 1896 PDF Downloads : 1913 PDF
The Factors that Influence the Performance of Daily Workers: Individual Character, Ability, and Motivation Sefri Ton, Aida Vitayala Hubeis, Tanti Kustiari Page : 43-52 doi 10.58291/ijmsa.v2i1.113 Abstract View : 507 PDF Downloads : 503 PDF
Factor Analysis of Service Quality, Price Perception, and Brand Image on Word of Mouth mediated by Satisfaction Variables at Poundfit Rocca Space Jakarta Naifahrani Balqis Hutama, Afriapollo Syafaruddin Page : 28-42 doi 10.58291/ijmsa.v2i1.121 Abstract View : 492 PDF Downloads : 505 PDF
The Influence of Promotion, Price and Brand Image on Impulse Buying with Hedonic Shopping Motivation as Intervening Variable Sandra aulia Kusumawardhani, Alugoro Mulyowahyudi Page : 43-50 doi 10.58291/ijmsa.v2i1.122 Abstract View : 747 PDF Downloads : 787 PDF
