The Role of Utilitarian Value, Hedonic Value, and Emotional Value on Purchase Intention through Shopee Live Siti Wardah Pratidina Nasution , Siti Ummi Arfah Nasution Page : 53-66 doi 10.58291/ijmsa.v2i1.213 Abstract View : 674 PDF Downloads : 1648 PDF
Analysis Of The Effects Of Attitude, Subjective Norms, and Perceived Behavioral Control On Consumer Purchase Intention Of Natural Gas For Vehicle With The Moderating Role Of Price Sensitivity Ahmad Zakky Burhan, Janfry Sihite Page : 1-10 doi 10.58291/ijmsa.v2i1.110 Abstract View : 688 PDF Downloads : 599 PDF
Service Effectiveness and Customer Satisfaction in Municipal Water Services: Evidence from Perumda Tirta Giri Nata Cirebon Heriyono Heriyono Page : 67-82 doi 10.58291/ijmsa.v2i1.711 Abstract View : 11 PDF Downloads : 12 PDF
The Effect of Leverage, Profitability, Liquidity Ratio, and Inflation towards Financial Distress Everaldi Oktavian, Sarwo Edy Handoyo Page : 11-27 doi 10.58291/ijmsa.v2i1.111 Abstract View : 1938 PDF Downloads : 1964 PDF
The Factors that Influence the Performance of Daily Workers: Individual Character, Ability, and Motivation Sefri Ton, Aida Vitayala Hubeis, Tanti Kustiari Page : 43-52 doi 10.58291/ijmsa.v2i1.113 Abstract View : 516 PDF Downloads : 523 PDF
Factor Analysis of Service Quality, Price Perception, and Brand Image on Word of Mouth mediated by Satisfaction Variables at Poundfit Rocca Space Jakarta Naifahrani Balqis Hutama, Afriapollo Syafaruddin Page : 28-42 doi 10.58291/ijmsa.v2i1.121 Abstract View : 501 PDF Downloads : 521 PDF
The Influence of Promotion, Price and Brand Image on Impulse Buying with Hedonic Shopping Motivation as Intervening Variable Sandra aulia Kusumawardhani, Alugoro Mulyowahyudi Page : 43-50 doi 10.58291/ijmsa.v2i1.122 Abstract View : 770 PDF Downloads : 809 PDF
