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Vol. 2 No. 1 (2023): ijmsa
Vol. 2 No. 1 (2023): ijmsa
Volume 2 Number 1 March 2023
DOI:
https://doi.org/10.58291/ijmsa.v2i1
Published:
2023-07-08
Articles
Analysis Of The Effects Of Attitude, Subjective Norms, and Perceived Behavioral Control On Consumer Purchase Intention Of Natural Gas For Vehicle With The Moderating Role Of Price Sensitivity
Ahmad Zakky Burhan, Janfry Sihite
1-10
Abstract viewed:
214
PDF downloaded:
212
DOI : 10.58291/ijmsa.v2i1.110
PDF
The Effect of Leverage, Profitability, Liquidity Ratio, and Inflation towards Financial Distress
Study From the Manufacturing Industry in Indonesia
Everaldi Oktavian, Sarwo Edy Handoyo
11-27
Abstract viewed:
755
PDF downloaded:
693
DOI : 10.58291/ijmsa.v2i1.111
PDF
The Factors that Influence the Performance of Daily Workers: Individual Character, Ability, and Motivation
(A Case Study of Human Resource Management in PT GMIT Jember)
Sefri Ton, Aida Vitayala Hubeis, Tanti Kustiari
43-52
Abstract viewed:
270
PDF downloaded:
169
DOI : 10.58291/ijmsa.v2i1.113
PDF
Factor Analysis of Service Quality, Price Perception, and Brand Image on Word of Mouth mediated by Satisfaction Variables at Poundfit Rocca Space Jakarta
Naifahrani Balqis Hutama, Afriapollo Syafaruddin
28-42
Abstract viewed:
198
PDF downloaded:
203
DOI : 10.58291/ijmsa.v2i1.121
PDF
The Influence of Promotion, Price and Brand Image on Impulse Buying with Hedonic Shopping Motivation as Intervening Variable
Sandra aulia Kusumawardhani, Alugoro Mulyowahyudi
43-50
Abstract viewed:
220
PDF downloaded:
236
DOI : 10.58291/ijmsa.v2i1.122
PDF
The Role of Utilitarian Value, Hedonic Value, and Emotional Value on Purchase Intention through Shopee Live
Siti Wardah Pratidina Nasution , Siti Ummi Arfah Nasution
53-66
Abstract viewed:
149
PDF downloaded:
111
DOI : 10.58291/ijmsa.v2i1.213
PDF
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