Vol. 2 No. 1 (2023): ijmsa

View Vol. 2 No. 1 (2023): ijmsa

Volume 2 Number 1 March 2023

DOI: https://doi.org/10.58291/ijmsa.v2i1

Published: 2023-07-08

Articles

Analysis Of The Effects Of Attitude, Subjective Norms, and Perceived Behavioral Control On Consumer Purchase Intention Of Natural Gas For Vehicle With The Moderating Role Of Price Sensitivity

Ahmad Zakky Burhan, Janfry Sihite

1-10
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The Effect of Leverage, Profitability, Liquidity Ratio, and Inflation towards Financial Distress Study From the Manufacturing Industry in Indonesia

Everaldi Oktavian, Sarwo Edy Handoyo

11-27
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The Factors that Influence the Performance of Daily Workers: Individual Character, Ability, and Motivation (A Case Study of Human Resource Management in PT GMIT Jember)

Sefri Ton, Aida Vitayala Hubeis, Tanti Kustiari

43-52
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Factor Analysis of Service Quality, Price Perception, and Brand Image on Word of Mouth mediated by Satisfaction Variables at Poundfit Rocca Space Jakarta

Naifahrani Balqis Hutama, Afriapollo Syafaruddin

28-42
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The Influence of Promotion, Price and Brand Image on Impulse Buying with Hedonic Shopping Motivation as Intervening Variable

Sandra aulia Kusumawardhani, Alugoro Mulyowahyudi

43-50
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The Role of Utilitarian Value, Hedonic Value, and Emotional Value on Purchase Intention through Shopee Live

Siti Wardah Pratidina Nasution , Siti Ummi Arfah Nasution

53-66
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